Landing pages can make or break your conversion rates, and choosing the right builder is critical. While Unbounce dominated the market for years, newer platforms now offer faster creation, better AI integration, and more competitive pricing.
Marketers are increasingly switching from Unbounce to alternatives that provide better ROI, more innovative features, and solutions tailored to specific business models. This guide cuts through the marketing hype to compare the 7 best Unbounce alternatives in 2025 based on real performance metrics and capabilities.
What to Look for in Unbounce Alternatives
Before diving into the specific alternatives, let's establish what factors matter most when evaluating landing page builders:
- Ease of use: How quickly can you create pages without technical knowledge?
- AI capabilities: Does the platform leverage artificial intelligence to speed up page creation?
- Templates and customization: Are there quality templates available, and how flexible is the editor?
- A/B testing: Can you easily test different versions to optimize conversions?
- Integration options: Does it connect with your existing marketing stack?
- Mobile responsiveness: How well do the pages display across all devices?
- Pricing structure: Is it cost-effective for your specific usage needs?
- Customer support: What level of assistance can you expect?
Now, let's explore the best Unbounce alternatives available today, starting with our top recommendation.
1. Landing: The Leading AI-Powered Unbounce Alternative
Landing has quickly established itself as the most innovative Unbounce alternative, particularly for marketers who want to leverage its AI landing page generator to create high-converting landing pages in minutes rather than hours or days.
Key Features
- 60-second page creation: Turn ideas into live pages faster than any competitor on the market
- AI Copywriter: Generate persuasive, conversion-optimized copy tailored to your audience
- AI Image Generator: Create custom visuals that perfectly match your brand and message
- AI Designer: Automatically extract your brand style from your website for perfect brand consistency
- Instant publishing: Deploy pages immediately with built-in hosting and global CDN
- Email capture forms: Collect leads directly through built-in form functionality
- Custom code capability: Add your own HTML, CSS, and JavaScript when needed
Pricing
Landing offers three flexible pricing tiers to accommodate businesses of all sizes:
- Lite: $19/month (billed annually) - Includes 5 landing pages, 5,000 visitors/month, 100 leads/month, custom domains, and unlimited team members
- Pro (Recommended): $49/month (billed annually) - Includes 20 landing pages, 50,000 visitors/month, 1,000 leads/month, custom domains, and unlimited team members
- Scale: $99/month (billed annually) - Includes unlimited landing pages, visitors, and leads, plus SEO subdirectory support, custom domains, unlimited team members, and dedicated support
Pros
- Dramatically faster page creation than Unbounce thanks to AI
- Perfect for scaling campaigns with multiple landing pages
- No design or coding skills required
- Seamless brand matching
- Flexible pricing options to match different business needs
- Unlimited team members on all plans
Cons
- Newer platform compared to some established alternatives
- Some advanced features may only be available in higher-tier plans
Ideal For
Landing is ideal for digital marketers, small businesses, and agencies who need to quickly create multiple high-converting landing pages and lack dedicated design resources. It's particularly valuable for PPC advertisers who need to create dedicated landing pages for each ad group to maximize quality scores and conversion rates.
2. Leadpages: Established Alternative with Marketing Focus
Leadpages has been around since 2012 and focuses on not just landing pages but also websites, pop-ups, alert bars, and other conversion tools.
Key Features
- Drag-and-drop page builder
- 200+ mobile-responsive templates
- A/B testing capabilities
- Lead capture tools beyond just pages
- Payment collection capabilities
- Basic built-in analytics
Pricing
- Standard: $49/month (annual billing)
- Pro: $99/month (annual billing)
- Advanced: Custom pricing
Pros
- More comprehensive marketing solution than just landing pages
- No traffic limits
- Solid template selection
- Established platform with proven track record
Cons
- Less AI-powered automation compared to Landing
- Higher learning curve than some newer alternatives
- Limited A/B testing in lower plans
- Can be expensive for small businesses
Ideal For
Leadpages works well for small businesses and entrepreneurs who want an all-in-one conversion toolkit rather than just a landing page builder.
3. Landingi: Flexible Builder with Agency Features
Landingi positions itself as a flexible landing page platform with specific features for agencies and larger marketing teams.
Key Features
- Visual editor with drag-and-drop functionality
- 300+ templates
- Team collaboration tools
- Audit log for team activities
- Sub-accounts for agencies
- Smart sections (reusable blocks)
Pricing
- Core: $29/month (billed annually)
- Create: $65/month (billed annually)
- Automate: $89/month (billed annually)
- Agency: $149/month (billed annually)
Pros
- Strong agency-focused features
- Good template variety
- No visitor limits
- Solid A/B testing capabilities
Cons
- Not as AI-focused as Landing
- Some advanced features only available in higher plans
- Steeper learning curve than some alternatives
Ideal For
Landingi is best suited for marketing agencies and teams that need collaboration features and client management capabilities.
4. Webflow: Powerful Design Platform
Webflow isn't specifically a landing page builder but a comprehensive website design platform that can be used to create sophisticated landing pages.
Key Features
- Professional-grade design capabilities
- Complete design freedom
- CMS integration
- Responsive design controls
- Advanced animations
- Hosting included
Pricing
- Starter: Free (with Webflow branding)
- Basic: $14/month (billed annually)
- CMS: $23/month (billed annually)
- Business: $39/month (billed annually)
- Enterprise: Custom pricing
Pros
- Unmatched design flexibility
- No limits on creativity
- Professional-grade results
- Good for teams that need more than just landing pages
Cons
- Significant learning curve
- Not specialized for landing pages
- Requires design skills to get the most value
- Takes longer to build pages than AI-powered alternatives
Ideal For
Webflow is best for design-forward teams who want complete control over their landing pages and are willing to invest time in learning a more complex system.
5. Instapage: Enterprise-Focused Unbounce Competitor
Instapage positions itself as an enterprise-level landing page solution with advanced features for larger companies.
Key Features
- Advanced A/B testing
- Heatmaps for visitor behavior
- AdMap® for connecting ads to landing pages
- Collaboration tools with real-time feedback
- Thor Render Engine® for faster loading
- Instablocks® for reusable page sections
Pricing
- Building: $199/month (billed annually)
- Converting: $299/month (billed annually)
- Enterprise: Custom pricing
Pros
- Sophisticated optimization tools
- Strong team collaboration features
- Advanced analytics
- Post-click automation
Cons
- Significantly more expensive than most alternatives
- May have more features than smaller teams need
- Less AI-focused than newer platforms like Landing
Ideal For
Instapage is best suited for larger businesses and agencies with substantial marketing budgets who need enterprise-level features and support.
6. ClickFunnels: Sales Funnel Builder with Landing Pages
ClickFunnels is primarily a sales funnel builder that includes landing page functionality as part of its broader offering.
Key Features
- Complete sales funnel creation
- Shopping cart functionality
- Email and Facebook marketing automation
- Membership sites
- Affiliate management
- One-click upsells and downsells
Pricing
- Basic: $147/month
- ClickFunnels Platinum: $297/month
- Two Comma Club X: $2,497/month
Pros
- Comprehensive sales funnel solution
- Strong focus on conversion optimization
- Good for selling products directly
- Built-in payment processing
Cons
- Expensive compared to dedicated landing page builders
- Templates can look somewhat dated
- Primary focus isn't landing pages
- Less intuitive than AI-powered alternatives like Landing
Ideal For
ClickFunnels is best for businesses focused on selling products or services directly online who need complete funnel functionality rather than just landing pages.
7. Unicorn Platform: Simple Builder for Digital Products
Unicorn Platform is a relatively new landing page builder specifically designed for digital products, startups, and SaaS companies.
Key Features
- Simple, clean interface
- Blocks-based editor
- HTML/CSS customization
- Mobile optimization
- Custom domains
- Basic forms and integrations
Pricing
- Free: $0 (with branding)
- Standard: $16/month (billed annually)
- Pro: $29/month (billed annually)
Pros
- Very affordable
- Easy to learn
- Clean, modern templates
- Good for simple landing pages
Cons
- Limited advanced features
- Fewer templates than competitors
- Less AI functionality than Landing
- Basic integration capabilities
Ideal For
Unicorn Platform is best for tech startups, indie hackers, and small digital businesses that need simple, clean landing pages without complex requirements.
How to Choose the Right Landing Page Builder for Your Needs
With so many options available, how do you determine which Unbounce alternative is right for you? Consider these key questions:
- What's your primary goal? Are you focused purely on lead generation, direct sales, or something else?
- How many landing pages do you need? Some platforms limit the number of pages you can create.
- What's your technical skill level? AI-powered platforms like Landing require less technical knowledge than options like Webflow.
- What's your budget? Prices range from affordable (Landing starting at $19/month) to hundreds per month (Instapage).
- How important is speed? If you need to create pages quickly, AI-powered solutions will save significant time.
- Do you need additional marketing tools? Some platforms offer more than just landing page creation.
Conclusion: Which Unbounce Alternative Is Right for You?
After thoroughly analyzing the best Unbounce alternatives in 2025, here are our recommendations:
- For most marketers and businesses: Landing stands out as the top choice due to its AI-powered creation process, speed of implementation, and flexible pricing tiers. The Pro plan ($49/month) provides the best balance of features, ease of use, and professional results for most users.
- For agencies managing multiple clients: Consider Landingi or Instapage (if budget allows).
- For businesses wanting complete sales funnels: ClickFunnels may be worth the higher investment.
- For design-forward teams with technical skills: Webflow offers unmatched customization.
- For startups on a tight budget: Landing's Lite plan ($19/month) or Unicorn Platform provides good value.
The landscape of landing page builders continues to evolve, with AI-driven solutions like Landing's AI landing page generator representing the future of the industry—enabling marketers to create high-converting pages in minutes rather than hours or days.
Ready to try the most innovative Unbounce alternative? Get started with Landing today and experience the future of landing page creation.
This article was last updated in March 2025. Prices and features may have changed since publication.